1323063
1323063

IKEA: How Do They Really Do It?

2022-10-16 en 45m
Documentary
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

Executive Producer

Harriet Scott

Producer

Ben Algar

Director

Steven Prior

shopping consumer affairs retailer

Status

Released

Countries

    Companies